MCDONALD’S | Collectors Meal

Role: Producer

In anticipation of McDonald’s release of their Collector’s Meal for Summer 2024, I produced a photo-forward concept that paid homage to the nostalgia and aesthetics of a 90’s bedroom – the same time period when the original iconic McDonald’s collectible cups were released.

An interactive editorial web experience was also built, leveraging the photo assets produced, to provide a scavenger hunt-like experience for viewers to not only explore the 90’s bedroom set that was built, but also learn about each of the franchise IPs that McDonald’s partnered with for each collectible cup of the Collector’s Meal.

The interactive editorial web experience can viewed on HYPEBEAST HERE.