Adidas Running | HYPEBeAST RUn club

ROle: Producer

Inspired by the road racing aesthetic of the Adizero Adios Pro Evo 1, the upcoming release of the adizero EVO SL takes the title as Adidas’ lightest trainer in its running shoe category.

We enlisted members of HYPEBEAST’s very own run club to take the new trainers out for a spin and as talent for an editorial lookbook shoot. The shoot occurred in all 5 boroughs of New York City where the members hailed from, giving each its own unique visual identity through the locations and styling.

The editorial lookbook/editorial can be viewed on HYPEBEAST HERE.

Credits

ACD: @coco_kenefick
Producer: @casperyen
Creative Editor: @bxatriz
Art Director: @bagelbiteskevin
Designer: @em__yun

Photographer: @kusumadjaja
Photo Assist: @hbooogie
Stylist: @instacamfield
PA Driver: Donovan Webb

Talent:
@sarahlkearns
@beybladequeen
@ligavin
@nllanton
@rossthe59
@bryanxleon
@_smacks
@coco_kenefick
@lpslater